NAM and Pfizer Prescribe New Campaign to Close the ‘Skills Gap’

September 5, 2017 -

Source: NAM’s shopfloor.org

With more than 3.5 million manufacturing job openings expected over the next decade, according to the National Association of Manufacturers’ (NAM) affiliate, the Manufacturing Institute, the NAM and Pfizer today unveiled a nationwide media campaign as part of the NAM’s “Creators Wanted” initiative. The national campaign is a sustained effort to answer manufacturers’ workforce challenges by enhancing perceptions of modern manufacturing careers through advertising, digital targeting and storytelling about the people who represent the present and future of the industry.

 

The campaign features Pfizer colleagues at the company’s site in Kalamazoo, Michigan, showcasing for parents and students what’s achievable through modern manufacturing careers in the biopharmaceutical industry. The unprecedented attention on manufacturing in America—by political leaders and the press—has raised the stakes for America’s leading innovation industry to compete for talent and to spotlight the growing number of opportunities for lifelong careers in modern manufacturing.

Read more: http://www.shopfloor.org/2017/09/nam-pfizer-prescribe-new-campaign-close-skills-gap/

 

 

Disclaimer: The opinions expressed within this article are the views of the writer and do not necessarily reflect the views and opinions of ASME.


 
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